A broken website is the worst thing that can happen to any online business. A detailed site assessment will tell you how your website can perform better on Search Engine Results Pages ( SERPs). Site auditing is also a challenging task as it involves a lot of technical expertise and know how of creating websites; in addition to that it also needs business knowledge to analyse the content and customer mindset who visit your website. While analysing your website, you also have to keep an eye on your competitors who are doing better in terms of their ROI (return on investment) and how they are bringing more vistors everyday.
Anemative can help you audit your site, perform a detailed competitor analysis, report the areas that can be improved through immediately actionable steps and provide tips on how you can upgrade your site ranking.
Not everything that is posted on internet generates sales. Your content must be relevant to the audiences’ search intent, calling for action, optimised for Google search results and showing your expertise in the field. Be it a graphic or creative, an explainer video, blog, or content on your website, if its not connecting with the right audience, it will not help in your business growth. People end up spending a lot of money on Digital Marketing and endless hours in posting pictures, videos and blogs but at the end they don’t get the visibility that they deserve. In short, a content will start making sales for you when you encourage action amongst prospects through psychological targeting of the right audience.
Anemative can help in preparing an effective Content Strategy suitable for your business that will boost organic traffic.
Unlike what most of the marketing agencies do, Social Media Marketing is not just about posting creatives and videos every day on all platforms. Effective Marketing starts with setting a Goal, defining your target audience, analysing your competitors and using a diversified content for every platform. To quote an example, LinkedIn is not meant for ‘On Sale’ posts and you will never be successful in selling Professional courses on Instagram. Knowing the audience, their age group, search intent and latest trends are keys to a successfull Social Media Marketing. All of this when done consistently will result in generation of leads and sales for your business.
Let Anemative be your guide in promoting your business. We take pride in our clients’ success as their stories motivate us to do more.
There are lots of tools available to automate activities like sending Email Newsletters, Scheduling Social Media Posts, Campaign Tracking, Nurturing your leads etc. If you don’t know about them already, there is a high chance you are spending a lot of money on agencies who are just doing that for you and earning easy money. These tools help you save a lot of time and effort which infact can be spent on expanding your core business.
Also there are tools that allow you to track all the interactions that your customers made on your website, their first touchpoint, their source, demographics etc that can be analysed to create laser targeted marketing plans.
Anemative can help you find the right tools and can even train you so you can use them and have full control on your spends.
Smart phone usage accounts for 69% of time spent on digital media. Hence it’s very important to optimize your digital ads, web pages, images and other digital assets for mobile devices. Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This might mean reducing the length of your lead generation forms, social media images and even the content on your website. Ever wondered why all websites have content in the center of the page?
Anemative always creates mobile friendly content and campaigns that will drive user traffic on all platforms. Our reporting includes classification of users using various platforms that will help you analyse your audience better.